Hey, I’m Serena — I’m so glad you’re here.

I’m the founder of Citizens of Beauty, a space created to help you feel like the most confident, radiant, and aligned version of yourself — naturally. I’ve been and Esthetician in the beauty industry since 2003, and over the years, I’ve developed a deep appreciation for intentional, minimalist beauty that enhances what’s already there. With a focus on lash lifts, lash extensions, brow artistry, and facial waxing, my approach is all about celebrating your natural features and helping you feel truly at home in your skin.

In alignment with that philosophy, I’m proud to be a consultant for Olive Tree People — a revolutionary, tree-to-bottle skincare brand rooted in wild-harvested ingredients and deep respect for nature. These products have transformed my own skin and deepened my connection to holistic self-care. Through personalized guidance and curated product recommendations, I help clients build simple, nourishing skincare rituals that truly support the skin from the inside out.

Whether you’re visiting for a beauty service or exploring your skincare journey, my goal is to create a space where you feel seen, cared for, and empowered to embrace your natural beauty — effortlessly.

Yours Truly,